Wednesday, August 26, 2020

I-phone advertisement Essay Example for Free

I-telephone promotion Essay A tremendous measure of potential just as a colossal measure of contention is related with the new time of recorded music and particularly in regards to how the new computerized innovation relates to craftsmen sovereignties and corporate benefits. The issue is fundamentally one of free-get to and the discussion over document sharing and free downloading which has been seething for a long time now. With new items like the I-telephone further building up computerized access and conveyability at the top-level of purchaser request, the contention in regards to corporate and craftsman eminences and issues of copyright vows to stretch out far into what's to come. The I-telephone is spoken to in an ongoing advertisement as nearly as a characteristic power of nature and suggests that the individuals who have not encountered its abilities are, indeed, carrying on with a lesser-life; (I-case, 2007) in certainty the new time of music has arrived whether or not the following turn in innovation will grow or confine access for shoppers. The general issue can be broken into two sub-issues 1) document sharing by purchasers which brings about eminence misfortunes for the corporate or specialists interests and 2) the issue of fan-made remixes of craftsmen material which may bring about an extreme adjustment of what the craftsman initially proposed. All together for the two issues to be tended to at the same time it will be important to receive some type of free record sharing which isn't completely free, and which we will directly examine. Proposition My proposition is that all major-mark record organizations incorporate the choice of a predetermined number of document share downloads which are accessible for the individuals who buy a particular number of items or potentially pay a charge to get to this administration. This means each significant name would post the music on their name on the web and permit free downloads of a segment of their list while leaving the most sweltering freshest discharges or specialty showcase items in a condition of purchase as it were. All the while, the names could offer on online DJ or radio assistance which should work comparably to the Yahoo online Jukebox or other comparable destinations. The free access of tests of the record names inventory would likewise be a type of music sharing yet not document sharing as the documents could be heard nearby yet not downloaded. Contradicting Views The new-flood of innovation has not just made it harder for feature craftsmen to guarantee that their due sovereignties are paid to them for their music, however it has made it substantially more hard for enormous name specialists to guarantee that anybody is in any event, tuning in to their music by any means. The possibility that little league artists and even un-marked artists and groups can pull in downloads just as those demonstrations and groups which are upheld by enormous organizations. The new condition is a double test to music industry players[] To begin with, with so much music accessible, the best danger to large record organizations isn't that audience members will devour their music illicitly yet that they will expend, regardless of whether legitimately or wrongfully, somebody elses music totally (Drew, 2005; p. 543) which might be the most energizing guarantee of all from a customers viewpoint. Examination sources show that the extreme advancement has quite recently started and will have distant that cant be by and by anticipated. One legitimate source, Edgar Bronfman Jr., the head of Universal, the universes greatest music company,(Mann, 2000; p. 39) said the accompanying with respect to the eventual fate of the media outlets: a couple of snaps of your mouse will make it feasible for you to gather each book at any point written in any language, each film at any point made, each TV program at any point delivered, and each bit of music at any point recorded. In this immense scholarly center nothing will until kingdom come be no longer available or difficult to track down; each piece of human culture interpreted, regardless of how dark or financially fruitless, will be accessible to all. (Mann, 2000; p. 39) obviously to Bronfman and others like him with a personal stake in the utilization of diversion items, especially music, the new advances are seen as an insidious danger. This danger is budgetary in nature: the idea of such frameworks spreading to films, recordings, books, and magazines has captivated the consideration of craftsmen, authors, and makers (Mann, 2000; p. 40) every one of whom are, clearly, hoping to protect and expand their worthwhile monetary possessions into the new age. End It is difficult to totally close down document sharing of music on the web or to totally stop online music theft. Be that as it may, a comparable circumstance existed and still exists for films, network shows, and computer games which can all be illicitly recorded and shared just as tore without due compensation to the organizations and craftsmen who created them. By receiving new ways to deal with free-share choices, record organizations and craftsmen may in any event start to recuperate a portion of the lost income base they have encountered as shoppers move to illicit locales for document downloads. References Mysterious. I-telephone commercial, documented You-Tube; got to 11-26-07 ; http://youtube. com/watch? v=FLxB4pHH_GY Mann, Charles C. Great Jukebox: Rampant Music Piracy May Hurt Musicians Less Than They Fear. the Real Threat to Listeners and, Conceivably, Democracy Itself Is the Music Industrys Reaction to It; The Atlantic Monthly, Vol. 286, September 2000. p. 39+ Drew, Rob. Blended Blessings: The Commercial Mix and the Future of Music Aggregation; Popular Music and Society, Vol. 28, 2005. p. 533+

Saturday, August 22, 2020

IELTS Essay On Fast Food

Present day propensities and ways of life request that we accomplish a lot more objectives and focuses on consistently. Our iPhone, tablet, GPS and PC empower us to impart in a split second, find moment solutions and approach moment data. We live quick lives and a large number of us need this to reach out to our dietary patterns. Cheap food permits us to eat ‘tasty’, monetary, helpful dinners in a brief timeframe. This is a vexing issue for wellbeing experts and governments all around in light of the fact that, in spite of advances in logical research, which discloses to us how awful a less than stellar eating routine is for our wellbeing, the frequency of stoutness is arriving at scourge levels in parts of the world, for example, America, Europe and even pieces of Asia, and a lot of it is because of an expanded utilization of quick food.Disregard for the exhortation of wellbeing experts is a discomfort that can be legitimately connected with our cutting edge world and i ts unpleasantly speedy way of life and the profoundly effective, maybe excessively fruitful, promoting and creation of high fat, high sugar, low-supplement food.What can an administration do? They can deal with their arrangement of tax collection to empower the arrangement of solid bistros, cafés and cheap food outlets. On the other hand they can ‘punish’ undesirable cheap food organizations with heavier tax collection. They can likewise change the law as to the measure of sugar and fat that is permitted in arranged foods.With a decided and supported battle to improve people’s mindfulness and comprehension of the perils of cheap food, specialists may do a lot to enhance the circumstance. Anyway longterm and enduring dietary change would should be a piece of a more extensive crusade to advance ‘slow' sound food however a more slow pace of life by and large.

Friday, August 21, 2020

We have nice things on the walls

We have nice things on the walls French House occupies the top two floors of House 6 (one of the six towers in New House), and the top floor of House 5. There are around 27 +/- 3 beds (too sleepy to think harder about it); two are doubles, and the rest are singles. We have nice things on our walls. This is something I tacked up outside my room: And since then, people have been adding their own bubble wrap to it. This is on a wall in the same part of the house (called the Bermuda Triangle, because people get stuck there talking and can never leave): More of the smiley tabs are gone, now (I took this picture a few days ago.) Around the house, we have little information sheets that Kelly 15 made for CPW and orientation that we left up, because we like them. At the beginning of the year, we decorate the freshman doors. I painted a sign for my sister (yes, it looks like a kindergartener painted it. Get over it.) and her FPOP counselors made her a sign too. Our residents travel all over the world, and send postcards and letters back to their MIT family. We tack them up on the wall in the kitchen. There are nice things on the walls of my room, too. I bought these in Santa Fe, New Mexico, the summer after I graduated from High School. The next few are rather revealing of my interests. And no walls would be complete without some pictures and memorabilia from home. Post Tagged #French House #New House

Sunday, May 24, 2020

The American Dream - 1320 Words

Skylar Windholz Professor Miller English 1020-Core Composition 1 7 December 2017 American Dream Essay For the past few decades, the American Dream has been the acquisition of material objects, a perfect family, house in the suburbs with a white picket fence, and a secure job that brought financial security. This pursuit began after World War II, when the United States became the â€Å"land of opportunity† and for many people this â€Å"dream† became reality. However, as the United States economy grew tremendously, the American Dream transformed into greed and inequality. According to Nick Smith, the author of â€Å"Poverty, Money, and Happiness†, believes the American Dream is failing and the quest for individual wealth should not be a priority†¦show more content†¦Therefore, equality should be considered one of the main goals of the American Dream, so everyone can have equal opportunities and improved living conditions. With higher equality, these improved conditions would benefit everyone in society. Come to find o ut, British epidemiologist Richard Wilkinson says that â€Å"the healthiest and happiest societies have† more that is â€Å"equitably shared,† meaning everyone gets a fair share of basic needs (Jarvis). In Wilkinson’s latest novel, The Spirit Level: Why More Equal Societies Almost Always Do Better, he gives details on the effect â€Å"that inequality has on societies,† which is â€Å"increasing anxiety and illness,† the encouragement of â€Å"excessive consumption† (Jarvis). Wilkinson then begins to discuss that the disappearance of the wealth gap in America would improve the happiness and the longevity of people. Statistics have shown that inequality can cause anxiety about feeling inferiority or superiority generate by the feeling of not being good enough for oneself, loved ones, friends or even strangers. Inferiority can be developed by the stress of debt or losing a home, while superiority could mean the constant consumption and gain of unnecessary amounts of money and material objects to impress others. However, equality would eliminate these factors all together and provide a feeling of secureness and happiness.Show MoreRelatedImmigrants And The American Dream1362 Words   |  6 PagesImmigrants and the American Dream In the article â€Å"The American Dream†, by James Truslow Adams in The Sundance Reader book, he stated that the American dream is that dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement. It is a difficult dream for the European upper classes to interpret adequately, and too many of us ourselves have grown weary and mistrustful of it. It is not a dream of motor cars and highRead MoreThe American Dream By Kimberly Amadeo1637 Words   |  7 PagesNowadays, a large number of people migrate to the United States to work and achieve the American Dream. According to the Article â€Å"What is the American Dream?† by Kimberly Amadeo, â€Å"The American Dream was first publicly defined in 1931 by James Truslow Adams in Epic of America. Adam’s often-repeated quote is, ‘The American Dream is that dream of land in which life should be better and richer and fuller for everyon e, with opportunity for each according to ability or achievement.’† There are many peopleRead MoreAnalysis Of The Movie The American Dream 754 Words   |  4 Pages Nyreel Powell Ms. Jones American Literature 1 June 2015 The American dream in A Raisin in the Sun Have you ever had a dream and it didn’t come how you wanted it to be? Have you ever had accomplishments that you wanted to achieve but people were getting in the way of them? The four main characters in this book all have good dreams but there are people in the way of getting to those dreams or their dream is too high to accomplish. A Raisin in the Sun a play written by Lorraine Hansberry, andRead MoreSister Carrie and the American Dream1618 Words   |  7 PagesThe American Dream is surely based on the concept of â€Å"Life, Liberty and the Pursuit of Happiness† but it is above all, a matter of ambition. James Truslow Adams, an American writer and historian, in 1931 states: life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement†, which not only points towards a better standard of living for Americans but also denounces a degree of greed in the US society. Ambition not only â€Å"killed the catâ₠¬  butRead MoreGrapes Of Wrath And The American Dream1644 Words   |  7 PagesThe idea of the American Dream is ever changing depending on the person and the time of life that person is in. Although the main ideas of the American Dream remain the same to be educated, economically sound, healthy, to have a family, and equal rights. Many great films and works of literature were created to show case all the different ideas people have for their American Dream. The film â€Å"Grapes of Wrath† directed by John Ford and the poem â€Å"I Will Fight No More Forever† by Chief Joseph, both depictRead More Destruction of the American Dream Essay2145 Words   |  9 PagesDestruction of the American Dream I’ve talked about it in the past, the destruction of the American Dream. Always, there have been papers, writings, and thoughts that quantify a particular section of its ultimate demise, be it due to money, education, or sexuality. Maybe the destruction cannot be viewed as a singular event or cause. Perhaps instead it must be examined as a whole process, the decay and ultimate elimination of a dream. Self destruction, if you will†¦ Mr. Self Destruct Read MoreSuccess As One Of The American Dream1137 Words   |  5 PagesApril 2015 Success as One of The American Dream When we hear the word â€Å"success†, we often think of wealth and money. To some people, the embodiment of being success is earning a lot of money. In fact, the concept of success is primarily based on how much money a person earns. However, each person views the definition of success differently. One way to define success is something that has more to do with flash than it does with substance. John Wooden, an American basketball player and coach viewRead MoreJim Cullen And The American Dream2081 Words   |  9 Pages The American Dream, as defined by Cullen, is starting your goal off with a little and ending with more; it s like a business, you invest in it in order to gain more money. Usually, people will define the American Dream as being able to achieve your goal because everyone is offered opportunities. Cullen does acknowledge that people are born with different opportunities, so he talks about the good life. The good life describes different factors that determine your opportunities. Throughout the otherRead MoreFactors Influencing The American Dream1834 Words   |  8 Pagesindividual to succumb or to not succumb to the seductions of crime. These three factors are brilliantly portrayed in the television show, Breaking Bad and the novel, The Stick Up Kids. The American Dream is what many American citizens strive for. However, not all of those citizens are able to achieve the American Dream through a legal pathway. The reason an indivudal may not being able to do so is because of his or her background factors. It is important to note that background factors are a fractionRead MoreShark Tank And The American Dream1755 Words   |  8 PagesShark Tank and The American Dream The TV show Shark tank embodies everything the American dream represents. The show obtains successful Entrepreneurs ready to invest their own money into other Americans wanting to be just like them, reaching the American dream and become a successful entrepreneur. The show presents entrepreneurs working towards the goal of creating a business to not only gain wealth but also change the way we live today. The show is to keep the American dream alive and well while

Thursday, May 14, 2020

The Greenhouse Effect - Causes Impacts - 4209 Words

The Greenhouse Effect: Causes Impacts INTRODUCTION The greenhouse effect refers to circumstances where the short wavelengths of visible light from the sun pass through a transparent medium and are absorbed, but the longer wavelengths of the infrared re-radiation from the heated objects are unable to pass through that medium. The trapping of the long wavelength radiation leads to more heating and a higher resultant temperature. Besides the heating of an automobile by sunlight through the windshield and the namesake example of heating the greenhouse by sunlight passing through sealed, transparent windows, the greenhouse effect has been widely used to describe the trapping of excess heat by the rising concentration of carbon dioxide†¦show more content†¦Almost half the radiation is in the form of visible light, which our eyes are adapted to use. ï‚ § About 50% of the Sun s energy is absorbed at the Earth s surface and the rest is reflected or absorbed by the atmosphere. The reflection of light back into space—largely by clouds—does not much affect the basic mechanism; this light, effectively, is lost to the system. ï‚ § The absorbed energy warms the surface. Simple presentations of the greenhouse effect, such as the idealized greenhouse model, show this heat being lost as thermal radiation. The reality is more complex: the atmosphere near the surface is largely opaque to thermal radiation (with important exceptions for window bands), and most heat loss from the surface is by sensible heat and latent heat transport. Radiative energy losses become increasingly important higher in the atmosphere largely because of the decreasing concentration of water vapour, an important greenhouse gas. It is more realistic to think of the greenhouse effect as applying to a surface in the mid-troposphere, which is effectively coupled to the surface by a lapse rate. ï‚ § The simple picture assumes a steady state. In the real world there is the diurnal cycle as well as seasonal cycles and weather. Solar heating only applies during daytime. During the night, the atmosphere cools somewhat, but not greatly, because its emissivity is low, and during the day the atmosphere warms. Diurnal temperature changes decrease with height in theShow MoreRelatedThe Effects Of Global Warming On Our Planet s Ecosystem1173 Words   |  5 PagesHeat is absorbed by carbon dioxide and greenhouse gases. A greenhouse gas absorbs thermal radiation emitted by the Earth s surface. As the sun s energy reaches the Earth’s surface, some of it is released into space, some is absorbed by the atmosphere, and the rest is emitted by the earth and warms the Earth. This is what we call the greenhouse effect which is the main reason we have global warming. Despite claims by opponents that humans are not the cause of global warming, evidence linked to climateRead MoreGlobal Warming And The Greenhouse Gases1192 Words   |  5 PagesGreenhouse gases are the main factor to the poisoning of Earth’s atmosphere. Gases in the atmosphere that absorb radiation and have a big impact towards the greenhouse effect are known as the Greenhouse gases. The greenhouse effect happens to be one of the major causes of global warming. According to the Environmental Protection Agency (EPA), some of the major greenhouse gases are methane, carbon dioxide, water vapor and nitrous oxide. (Lallanilla, 2015). There are multiple places all over the worldRead MoreDire Predictions: Understanding Climate Change906 Words   |  4 Pagesthe general causes and effects of climate change. It also goes into ways of predicting climate change as well. There are both natural and human impacts on global climate change. The main natural causes of climate change are the sun, volcanic eruptions, and the earths orbit. The main human impacts are increased greenhouse gases in the atmospher e, in particular carbon-dioxide, which leads to a warming of the lower atmosphere. Along with greenhouse gases, there are secondary human impacts on globalRead MoreWhat Is Global Warming?1553 Words   |  7 Pages(simply put; caused by humans) Greenhouse gases: Any gas that absorbs infrared radiation in the atmosphere, Examples of greenhouse gases important to this discussion are: Carbon dioxide, Methane, Ozone, Nitrous Oxide e.t.c This point of this essay, as the topic identifies, is to discuss global warming and the actions taken. Therefore the breadth of this essay will discuss Global warming; Its Causes, Its Effects and Its Solutions. Causes Global warming occurs when greenhouse gases (e.g CO2) collect inRead MoreClimate Changes And Climate Change1016 Words   |  5 Pagesits impact across the world† (Haddrill, 2014) Climate change is the changes in the pattern of the climate due to natural and human activities that has been used inappropriately. Climate is defined as the â€Å"average weather† (Calow, 1998) for a particular region. Climate change is the human activities that affect Earth’s climate by using the human activities inappropriately that leads to the warming of the Earth. There are variety of ways that affect Earth’s surface. The enhanced of greenhouse gasesRead MoreThe Effects Of Global Warming On The Earth1587 Words   |  7 PagesGlobal climate change is having disastrous effects on the planet and it is too late to change many of these impacts. However, there are some that can be limited by changes humans make in their daily lives. There is scientific evidence that shows how gl obal warming is impacting the Earth. One example is how the global temperature has risen a few tenths of a degree (Sandor 2004). This may not sound like much but it can have huge effects on the plant life, like trees blooming earlier which in returnRead MoreClimate Change Is Caused By Human Activities1617 Words   |  7 Pagesimportant to recognize what is, and what causes, climate change. Throughout Earth’s extensive history the climate has naturally fluctuated. While this is true, the majority of scientists agree that present day climate change is caused by human activities. The primary reason for climate change is the concentration of greenhouse gasses in the atmosphere. Greenhouse gasses create pollution in the atmosphere and cause the Earth to experience a greenhouse effect. Certain gasses, clouds, and dust inRead MoreGlobal Warming: Fiction or Truth? Essay example1369 Words   |  6 Pagescurrently taking impact. Claims like this include from sea level rising in many parts of the world and ecosystem changes. Ice is melting all over the world. The greatest toll is occurring at the Earth’s Poles. Places like Greenland and Alaska are also receiving a great effect from this. Animals in the Poles like Polar Bears and Penguin’s are suffering due to ice melting and temperatures getting too warm for their cold natured selves to handle. While global warming may have current impacts on the worldRead MoreGlobal Warming And Its Effects1544 Words   |  7 PagesTechMedia Network, â€Å"Global warming is the term used to describe a gradual increase in the average temperature of the Earth’s atmosphere and its oceans, a change that is believed to be permanently changing the Earth’s climate.† (â€Å"Global Warming †¦ Effects†). We have been witnessing the change in Earth’s climate since past few years, and we are well aware of the consequences of climate change as well. Global warming has managed to list itself as one of the biggest problem in the world, and accordingRead MoreThe Effects Of Climate Change On People s Habitat And Safety790 Words   |  4 Pagesthe influences become more and more significant. Climate’s change definitely impacts People’s habitat and safety. Why is the climate important to us? Because of the climate change, people will live in danger. Cli mate will affect the whole ecosystems, not only human, the other living creature. For instance, the sea ecology changes because of the climate. When the ecosystems encounter the damage, people cannot avoid the effects. Foods supply will change that directly influence our survival needs, also

Wednesday, May 6, 2020

The Effects Of Job Loss On Auto Industry Essay - 1424 Words

Jobs, the most crucial part of every state, seems to vanish increasingly every second, which leaves Michigan and its workers struggling to survive. One key point everyone seems to appears overlook is that regardless of how little of a job loss that a state experiences, it ultimately has a colossal impact. Nowadays, there are numerous states that experiences a form of job loss on a normal basis because of companies, who think making a quick buck should come before they would help their local economy. Aside from the high unemployment rates, these states lose money due to outsourcing and often cut pay for the new and remaining workers. Michigan is just one example of a state with a huge job loss that not only affects the main industrials, but also affects the workers and their families who live in the state. The auto industry is one of the gigantic sources for jobs in the state of Michigan, so it does not take a genius to figure out the impact of the job loss in auto industry. Significant restructuring in the auto industry, accounted for the majority of job losses in Michigan. Altogether, from December 2000 to December 2007, Michigan lost 211,000 in the auto industrial. Nevertheless, ever since the auto industry has started to close multiple of their plants down, it has been hurting the economy and their employees in a variety of ways. Firstly, with the closure of plants, they have laid off numerous amounts of workers for long periods of time. Accordingly, numerous of them willShow MoreRelatedThe Rise Of Mass Transit1376 Words   |  6 Pagesseveral reasons. GM argued why buses were a more reliable and dependent form of trans portion than railroads. Therefore the government started to support more auto mobile ideas, rather than the railroads. The government started to give into ideas to support street and high way construction , since they were cooperating with auto industries it cause majority of mass transit systems to be eliminated. Since, the governments started to support more automobile companies there were minimal funds goingRead MoreThe USA Manufacturing Workforce Essay669 Words   |  3 Pages In the U.S. the motor industry employed in 2008 around 880,000 workers that is around 6.6% of the manufacturing workforce and this include workers who put cars together to the workers who assembles the motors for these vehicles, since the turn of the decade the automotive industry has managed to eliminate 435,000 of manufacturing jobs that is equal to 3.3% of all manufacturing jobs that existed in 2008. The employment rate first dipped under 1 million in the beginning of 2007. In the latter halfRead MoreEssay on Corporate Bailout and the Law1286 Words   |  6 Pagesthe largest ever since the Great Depression of the 1930s, witnessed the near collapse of multibillion-dollar industries in the United States. Concerns over the economic impact of the possible collapse of these industries compelled the then administration and Members of Congress to seek legislative options to salvage them. Consequently, two of the industry biggest players in the auto industries, General Motors and Chrysler, were offered financial support by the government and in return, shareholdersRead MoreThe Decision That Drove the Economy Forward1500 Words   |  6 Pagesdistressed financial institutions and industries and pump government money into the economy† (â€Å"The Great Recession of 2008-09†). Despite the astronomical costs and the overwhelming republican opposition to the bailout, it was neces sary to bailout GM and Chrysler because the US economy would have declined profoundly with the loss of millions of jobs and a decreasing GDP if the companies weren’t bailed out. A grand total of nearly 80 billion dollars was invested in the auto-bailout. This 80 billion was obtainedRead MoreFree Trade : U.s. A And Canada1373 Words   |  6 Pagesknown as the Auto Pact). With the success of the Auto Pact, the Canadian Government considered proposing free-trade agreements in other sectors of the economy. However, there was difficulty in finding appropriate sectors; the auto industry with its dominant U.S. ownership was something of a special case. And the U.S. Government was skeptical of sectoral agreements. They were dissatisfied that the Canadian Government was unwilling to phase out the transitional guarantees in the Auto Pact which specifiedRead MoreConsumer Opinions And Observations Regarding The American Auto Industry847 Words   |  4 PagesConsumer Opinions and Observations Regarding the American Auto Industry Statistics show that Americans have a preference of buying American made products over foreign ones. In general, the great majority is even willing to pay more for a made in America product, based on beliefs that these products are better quality, have better safety standards and because someone in the family has a shared belief, which supports American values. â€Å"But in our increasingly complex global economy, how much meaningRead MoreU.S. Automobile Manufacturing in the Twenty-First Century1540 Words   |  7 Pagesaddition, due to the technological, economical, and social changes, the automobile industries as well of organizational practices have changed since the 20th century (Greer, 2001). Several developments such as global competition, advanced technology, and reengineering are more likely to affect human resource managers in the automobile industry (Greer, 2001, p. 68). Human Resource Issues Managers in the Automobile Industry Should Be Prepared For Based on the case study, global competition is an issueRead MoreEssay about NAFTA1048 Words   |  5 Pages commonly referred to as NAFTA, went into effect after years of contentious battle and debate amongst those drafting it and viewing it from afar. In fact, it took three U.S. Presidents to finally complete the deal: Reagan, Bush Sr., and ultimately, Clinton. Those who opposed it warned of vanishing industries, skyrocketing unemployment, and of unfair consequences to those that were less educated. Ross Perot famously stated, â€Å" giant sucking sound† of jobs leaving the United States would be heard.Read MoreThe Effects Of Gas Fueled Cars On The Environment1252 Words   |  6 Pagesefficiency of gas fueled cars versus alternative fuel options. Do we need gas fueled cars? Is it worth the extra money for an electric or hybrid car? Do gas fueled cars really affect the environment? Will getting rid of gas fueled cars cause a loss of jobs ? People need to understand that the continuation of gas fueled cars are detrimental to the environment. The replacement of gas fueled vehicles is best for the natural world. The Gasoline used to fuel cars is made from fossil fuels that polluteRead MoreSupply and Demand and Frequent Buyer Program1003 Words   |  5 Pagescosts. Moreover, depending on the locale, telecom taxes can amount to as much as 25 percent of a consumer’s phone bill. These high tax rates on telecom services have become quite controversial, due to the fact that the deregulation of the telecom industry has led to a highly competitive market. Your best estimates indicate that, based on current tax rates, the monthly market demand for telecommunication services is given by Qd =250 - 5P and the market supply (including taxes) is Qs = 4P - 110 (both

Tuesday, May 5, 2020

Customer Relationship Management

Question: Analyzes Customer Relationship Management Issue that the Retail Giant Woolworths Must Address to be a Customer-Centric Organization. Answer: Introduction An existing problem in the workplace which is a retail sector company in Australia, The Woolworths Company is the effective Customer Relationship management. Customers are major stakeholders of business and they are often referred to be the King of Business. The tastes and preferences of customers change continuously and should be constantly monitored by companies. The cost to acquire new customers is hefty for business and five percent of customers are only new customers for a business (Yi and Gong 2013). So business should focus on customer relationship management to retain customers. The customer relationship management process should be centralized using Information Systems software like Enterprise Resource Planning software and Customer Relationship Management software. The automation of this business process is essential for business for centralize management and to achieve accuracy and efficiency (Choudhury and Harrigan 2014). Discussion Business has to continuously sustain in a competitive world. With increase in number of competitors in the market, it has become important for business to identify the key issues and analyze them. The key issue that business like retail sector in Australia faces is efficient management of customer relationship. Retail sectors should continuously upgrade and improve the quality of its products to satisfy customers. Feedback from customers should be taken to understand the areas that do not satisfy them and requires improvement. Improvement can be required in multiple arenas of business in retail sector like improvement in the store ambience and layout where visual marketing team plays a major role, improvement in code of conduct and behavior of front line employees and their ability to deliver service to customers effectively and efficiently and also there can be an improvement which is required in product design and quality. Feedbacks should be taken from customers using both digital platform and in-store feedback forms should be available for customers so that they can give their prompt feedback each time they visit the stores (Khodakarami and Chan 2014). Woolworth Supermarket is the Australian supermarket/ grocery store which holds eighty percentage of the market share in Australia along with Coles Supermarket. Aldi is also a major competitor of Woolworths. The supermarket giant must focus on being a customer centric organization. One of the problems that the organization faces is that there is stiff competition in the supermarket sector in Australia and for fast moving consumer goods customers spend very less time in the buying process and switching costs for customers is really low. Customers can easily switch to buy products from competitors like Aldi which also offers fresh stocks of good quality at low cost (Juster 2015). In order to sustain its business in the competitive supermarket sector, Woolworths must be a customer centric organization. For effective management of Customer Relationship Management, the retail giant must undertake the following steps- Reengineer its business process and implement modern digital technology solutions which will lead to effective data mining to track customers behavior. Also promoting itself on digital platforms like Facebook, Twitter and Instagram using digital marketing tools will enable Woolworths to capture and retain online customers (Trainor et al 2014). Focus on ranking customer centric metrics on top priority for performance measurement for front-line employees in stores. The front line employees play a major role in building relationship with customers. During the moments of truth, that is, front-line-employees should be able to serve customers efficiently and timely and should follow a strict code of conduct. Customers data plays a vital role in customer relationship management and Woolworths should have efficient real-time cloud solutions to handle sensitive data of customers(Wei et al 2013).Data of customers should be protected from cyber theft. Customer Relationship management software should be upgraded. Cloud-based CRM solutions can cost the company more than in-house CRM solutions but it should be implemented by Woolworths (Stein, Smith and Lancioni 2013). The retail supermarket giant, Woolsworth must focus on store layout, store display and there should be effective management of visual merchandising so that navigation within the store becomes easy for customers and customers are engaged in the stores. Promotional activities should be conducted within stores to engage customers. The quality of the products should constantly be improved and Woolworths should constantly focus on effective Supply Chain and logistics management and quality control to provide customers with fresh stocks. Customer loyalty program should be upgraded and managed effectively to retain customers and to earn more revenue from repeat purchase done by loyal customers (Solomon 2014). Implementation of the proposed solution and continuous improvement The Woolworths supermarket should capture online customers by matching online price with store price. Click and collect locations and drive-through collection points must be developed by the supermarket giant. Customers can save time by this model (Rafiq, Fulford and Lu 2013). Woolworths must constantly focus on innovation of products and take into consideration customers feedback for improvement of its products. Woolworth already sells private label brands like Woolworths Home brand, Select, Gold, Fresh and segments the market to cater to special needs of customers by offering Macro Whole foods Market like gluten-free products, organic products and products with lower salt and sugar levels. A new division for the company should be set up which will focus on developing categories of new products. The supermarket giant should also strengthen its partnership with suppliers to provide fresh and timely stocks for customers (Jahanshani et al 2014). Pricing strategy for Woolworths should be competitive so that customers do not switch to competitors like Aldi and Coles. This can be achieved by implementing a Lean Retail model and non-customer facing operational costs should be reduced. This might require slashing of jobs in the back office sector (Saarijrvi, Karjaluoto and Kuusela 2013). Woolworths should invest into data consultancy firms to handle customers data effectively and analyze this data to reach meaningful conclusions. Decisions should be focusing on customers perspective and their actual needs and behavior should be considered (Hollensen 2015). There should be an improved loyalty system on the cards which can target customers more effectively. Customers should be able to accumulate points for repeat purchase and should be able to redeem the points on their next purchase. Also the supermarket can tie-up with movie theatres or eating outlets where customer can avail services at a discounted rate using loyalty card of Woolworths (Yoo and Bai 2013). Effective method of introducing the solution to colleagues Woolworths supermarket can introduce the solutions in team meetings and break the resistance for change. The performance measurement scorecard of all employees should have customer metrics at top of the rankings. Colleagues will enjoy the implementation of solutions only when their inner values and vision is aligned with the companys vision on being more customers centric. The role of human resource team and the store managers are of paramount importance to introduce the solutions to the employees of stores. Also, training and development and change management programs should be conducted so that employees are able to handle the Enterprise Resource Planning and in-store Customer Relationship Management software more effectively. Conclusion Woolworths supermarket can focus on customer relationship management by sharing information with customers. Information about the suppliers and food products should and how they are creating perceived value to customers should be provided on the website of the company as well as on other networking sites. Brand value should be created and stories and images of in-store promotional activities and testimonials of loyal customers should be shared on social networking sites. The Corporate Social Responsibility of a company helps creates a good image about the company in minds of customers. Woolworths can do so by addressing concerns of the environment like sustainable and healthy farming methods to grow quality food products. The company should focus on building a relationship and connecting with the community of Woolworths. Reference Lists Choudhury, M.M. and Harrigan, P., 2014. CRM to social CRM: the integration of new technologies into customer relationship management.Journal of Strategic Marketing,22(2), pp.149-176. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Jahanshani, A.A., Hajizadeh, G.M.A., Mirdhamadi, S.A., Nawaser, K. and Khaksar, S.M.S., 2014. 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